PROBLEM
Clients chose whoever answered first — and it was never them
A freight quote required a manager to check routes, tariffs and container availability — with time-zone differences, answers took up to 24 hours. Competitors answered in hours; clients simply went with whoever quoted first.
✕Up to 24 hours for a first quote — 40% of requests went cold;
✕Requests scattered across e-mail, WhatsApp and the site form;
✕Managers spent ~10 hours a week on identical questions;
✕Night and weekend inquiries waited until Monday.
SOLUTION · 5 WEEKS
An AI dispatcher that quotes instantly — and knows when to call a human
We built a bot trained on the company’s tariff tables and route rules. It answers in Russian and Kazakh, calculates preliminary rates, collects cargo details and pushes hot leads to managers with full context.
WEEK 1
Scenarios & data
Sales scripts analyzed, tariff tables and route matrix structured into a knowledge base.
WEEKS 2–3
Bot & calculations
RAG with guardrails: quotes only from approved tariffs; rate calculator for standard routes; RU/KZ languages.
WEEK 4
Channels & CRM
WhatsApp, Telegram and site widget on one brain; every dialog logged to Bitrix24 with lead scoring.
WEEK 5
Handoff & launch
Hot-lead triggers ping on-duty managers in Telegram with a dialog summary. Soft launch, tuning on real dialogs.
RESULT · 3 MONTHS
First to quote — most likely to win
| METRIC | BEFORE | AFTER | CHANGE |
|---|---|---|---|
| First response time | up to 24h | 30 sec | ×2,880 |
| Requests lost cold | ~40% | 6% | −85% |
| Closed deals | baseline | +34% | +34% |
| Manager routine hours / year | — | −520h | FREED |
| Requests handled without humans | 0% | 70% | NEW |
“Clients used to choose whoever answered first. Now that’s always us — at 2 a.m. too. Managers finally negotiate deals instead of copying tariffs into WhatsApp.”