Paid social that finds buyers, not clicks
Meta, Instagram, TikTok and LinkedIn — with a creative testing pipeline, server-side Conversions API and scaling rules. Creatives decide 80% of success, so we produce and test them weekly.
3.2x
AVG. ROAS ON E-COM
10–20
CREATIVES TESTED / MONTH
−44%
CPL IN EDTECH CASE
Express request
Audience and creative strategy — within 48 hours
WHAT’S INCLUDED
A testing system, not “boosted posts”
Weekly creative sprints, clean events, scaling rules — paid social as an engineering process.
01
Audience strategy
Segments by funnel stage: cold interests, lookalikes, engagement and site retargeting.
02
Creative production
Statics, video, UGC-style — hooks scripted from your reviews and customer language.
03
Testing pipeline
10–20 creatives/month in structured tests: hooks → formats → audiences. Losers die fast.
04
CAPI tracking
Server-side Conversions API + pixel: iOS-proof signal the algorithms can optimize on.
05
Funnel & landings
Quizzes, lead forms, landing fixes — the click is half the job, conversion is the other half.
06
Scaling rules
Budget raises by KPI thresholds, creative refresh before fatigue, weekly changelog.
PROCESS
The first 90 days
WEEK 1
Setup
Pixel + CAPI, audiences, first creative batch from your assets.
WEEKS 2–3
Testing
Hook and format tests on controlled budgets, CPL baseline.
WEEK 4
Winners scale
Budget to winning bundles, retargeting chains on.
MONTH 2+
System mode
Weekly creative sprints, LTV-based bids, new geos/platforms.
PACKAGES & PRICING
The quote is fixed before we start
Fixed monthly price. Contract, reporting, cancel anytime.
START
€400/MO
One platform, up to €3k budget
✓Meta or TikTok
✓8 creatives/month included
✓Pixel + CAPI setup
✓Monthly report
MOST POPULAR
GROWTH
€700/MO
Serious lead-gen and e-com
✓2 platforms
✓16 creatives/month + UGC scripts
✓Quiz/lead-form funnels
✓Bi-weekly report + call
PERFORMANCE
€1,100/MO
Aggressive growth, €10k+ budgets
✓Meta + TikTok + LinkedIn
✓Unlimited creative sprints
✓CRM/LTV-based optimization
✓Weekly strategy call
CALCULATOR
Estimate the cost in 10 seconds
Three questions — an honest budget estimate before any call.
PLATFORMS
MONTHLY AD BUDGET
CREATIVES
BUDGET ESTIMATE
€400
PER MONTH · RESULTS IN 2–3 WEEKS
EXACT QUOTE — AFTER A FREE AUDIT
RESULTS
Related cases
SERVICE IN DETAIL
Paid social in 2026: why creatives decide everything — and how to test them
The 80/20 of modern paid social
Since detailed targeting faded, the creative IS the targeting: the algorithm finds people who react to the message. That’s why agencies that “set up audiences” lose to teams that run creative pipelines.
→hooks from real customer language beat brand slogans;
→UGC-style video outperforms studio polish on cold traffic;
→creative fatigue in 2–4 weeks — refresh before CPMs spike;
→one winning bundle scales further than ten mediocre ones.
Our sprint rhythm: 10–20 new creatives a month, structured tests, and a kill-or-scale decision within 3–5 days per batch.
Tracking, budgets and honest expectations
iOS privacy broke pixel-only tracking years ago. We ship server-side Conversions API on every project, so Meta and TikTok optimize on real purchases and qualified leads — not on optimistic in-app estimates.
→management from €400/mo + ad budget paid to platforms directly;
→creatives included in packages — no hidden production bills;
→B2B on LinkedIn: expect higher CPL, but decision-maker quality;
→e-com benchmarks: ROAS 2.5–4x steady after calibration month.
If your product can’t work at those unit economics, we’ll tell you before you spend — an honest “targeting won’t save this offer” is part of the audit.
RELATED SERVICES
Often ordered together
FAQ
Frequent questions
Didn’t find your answer — ask on Telegram, we reply within 2 hours.
Which platform fits my business?
Rough map: Meta/Instagram — universal for B2C and lead-gen; TikTok — impulse products and younger audiences, needs video; LinkedIn — B2B with high LTV, expensive but precise. We pick based on your unit economics, not fashion.
How much budget do I need?
Practical minimum €1,000–1,500/mo per platform for testing; e-commerce scaling starts making sense from €3,000/mo. Management from €400/mo, creatives included in packages.
Do you make the creatives?
Yes — statics, motion, video edits and UGC-style scripts (we brief creators or your team). 8–16 creatives monthly are included; hooks are written from your reviews, support chats and customer interviews.
When will results show?
Weeks 1–3 are structured testing to find working bundles; scaling starts week 4. Steady ROAS/CPL arrives after the first full month. Anyone promising profitable week one is guessing with your money.
Does paid social work for B2B?
Yes — LinkedIn for decision-makers plus Meta retargeting for warm audiences, driving to lead magnets and demo calls rather than “buy now”. CPL is higher than B2C, but deal size covers it when LTV is serious.
IN SHORT · FOR SNIPPETS AND AI ANSWERS
Quick answers
Structured facts with FAQPage / Schema.org markup — cited by Google, ChatGPT and Perplexity.
HOW MUCH IS MANAGEMENT?
From €400/mo including creatives; ad budget goes to platforms directly.
WHICH PLATFORMS?
Meta/Instagram, TikTok, LinkedIn — chosen by your audience and unit economics.
WHEN DO RESULTS SHOW?
Testing in weeks 1–3, scaling from week 4, steady ROAS after month one.
ARE CREATIVES INCLUDED?
Yes: 8–16 per month with UGC-style scripts, hooks from customer language.
Get an audience & creative plan
Tell us the product and market — we’ll reply with a platform pick, budget math and first ten hook ideas.