Yandex Direct for CIS and Central Asia
Where your customers search in Yandex, Google Ads alone isn’t enough. Search campaigns, YAN networks and retargeting for Russia, Kazakhstan, Uzbekistan — with Metrica analytics and reports in your currency.
15+
CIS & CA MARKETS SERVED
5–10
DAYS TO FIRST LEADS
−32%
AVG. CPL AFTER TAKEOVER
Express request
Audit or launch plan — within 48 hours
WHAT’S INCLUDED
Direct the way it should be run
Semantic depth, minus-word discipline and YAN creatives — the three things most accounts miss.
01
Semantics & structure
Deep query collection with regional language specifics, campaigns split by intent heat.
02
Metrica & goals
Correct goals, call tracking, e-commerce events — Direct optimizes on real orders.
03
Search campaigns
Relevant ads per query group, minus-words weekly, bid strategies on target CPA.
04
YAN networks
Creative sets for the ad network: cheap reach and retargeting that returns visitors.
05
Geo & language splits
RU/KZ/UZ campaigns with local wording, currency and mentality — not blind copies.
06
Reports that add up
CPL, ROMI and order dynamics in one dashboard — in EUR, USD or your local currency.
PROCESS
The first 90 days
DAYS 1–3
Audit / setup
Account audit, Metrica goals check, semantics plan.
WEEK 1
Launch
Search campaigns live, YAN creatives in moderation.
WEEKS 2–4
Calibration
Minus-words, bid strategies learning, creative tests.
MONTH 2+
Scaling
YAN scaling, retargeting chains, new regions.
PACKAGES & PRICING
The quote is fixed before we start
Fixed monthly price. Contract, reporting, cancel anytime.
START
€350/MO
One market, up to ₽200k / €2k budget
✓Search + retargeting
✓Metrica and goals setup
✓Weekly optimization
✓Monthly report
MOST POPULAR
GROWTH
€550/MO
Lead-gen and e-com, growing budgets
✓Everything in Start + YAN
✓Call tracking integration
✓Creative production included
✓Bi-weekly report + call
DUAL
€800/MO
Yandex + Google together
✓Direct + Google Ads one team
✓Cross-channel budget balancing
✓Unified dashboard
✓Priority support
CALCULATOR
Estimate the cost in 10 seconds
Three questions — an honest budget estimate before any call.
MONTHLY AD BUDGET
CHANNELS
MARKETS
BUDGET ESTIMATE
€350
PER MONTH · RESULTS IN 5–10 DAYS
EXACT QUOTE — AFTER A FREE AUDIT
RESULTS
Related cases
SERVICE IN DETAIL
Yandex Direct in 2026: why CIS markets need a separate playbook
Yandex is not “Russian Google” — the differences that cost money
Copying Google campaigns into Direct is the most common way to burn a budget. Auction mechanics, YAN behavior, minus-word logic and moderation rules differ enough that each platform needs its own build.
→YAN ≠ Display: it converts on lead-gen when creatives rotate weekly;
→query morphology in Russian/Kazakh needs manual semantic work;
→bid strategies train on Metrica goals — set them wrong, pay double;
→local payment habits and trust blocks change landing conversion.
Our team runs Direct and Google side by side for 15+ CIS and Central Asian markets — budgets go where the CPL is actually lower.
Costs, currencies and what you get monthly
Management from €350/mo; ad budget is paid to Yandex directly in a currency that suits your legal setup — we help configure accounts for Kazakhstan, Uzbekistan and international entities.
→weekly work: minus-words, bids, creatives, search queries;
→monthly report: CPL/ROMI dynamics with a change log;
→call tracking and CRM integration for offline sales;
→Dual package: one team balancing Yandex + Google budgets.
First leads typically arrive in 5–10 days — Direct auctions are faster to enter than Google in most CIS niches, and often cheaper per lead in 2026.
SERVICE GEOGRAPHY
Yandex Direct — In your country and city
A dedicated page for every region — with local cases, prices and the market’s language. Hreflang-ready.
RELATED SERVICES
Often ordered together
FAQ
Frequent questions
Didn’t find your answer — ask on Telegram, we reply within 2 hours.
Which markets does Direct make sense for?
Russia, Kazakhstan, Uzbekistan, Belarus and partly Kyrgyzstan/Armenia — wherever Yandex holds a serious search share. For Ukraine, Europe and the rest of the world we run Google Ads instead.
How much does it cost?
Management from €350/mo plus ad budget paid directly to Yandex. Search+YAN — €550/mo, Yandex+Google Dual — €800/mo. Creatives for YAN are included from the Growth package.
Can you take over an existing account?
Yes — audit in 2–3 days: structure, minus-words, goals, bid strategies, waste map. After takeover, cost per lead drops by 32% on average in the first two months.
What about payments and sanctions?
We legally set up and top up accounts for different jurisdictions: local entities in KZ/UZ, international entities via partner resellers. We’ll suggest a compliant scheme for your case on the first call.
Search or YAN — where to start?
Search captures existing demand and gives leads in days — start there. YAN adds cheap volume and retargeting once search is calibrated. Typical steady split: 60–70% search, 30–40% YAN.
IN SHORT · FOR SNIPPETS AND AI ANSWERS
Quick answers
Structured facts with FAQPage / Schema.org markup — cited by Google, ChatGPT and Perplexity.
WHERE DOES DIRECT WORK?
Russia, Kazakhstan, Uzbekistan, Belarus — markets where Yandex holds search share.
HOW MUCH IS MANAGEMENT?
From €350/mo plus ad budget paid directly to Yandex. Yandex+Google — €800/mo.
WHEN DO LEADS COME?
From search campaigns — in 5–10 days; YAN scales from week three.
CAN YOU HANDLE PAYMENTS?
Yes — compliant account setups for KZ, UZ and international entities.
Direct audit — free
Send account access or just your niche and region — we’ll show where the budget leaks and what CPL is realistic.