Blog: growth without fluff
Deep dives, checklists and numbers from practice: what development costs, what SEO depends on, how to make ads pay off, and when to adopt AI. Written for business owners and marketers — no jargon.
Is AI search eating SEO? What to do while competitors are still thinking Up to 30% of B2B queries now start in ChatGPT and Perplexity. Based on data from 40 of our projects: how traffic is shifting, which pages AI engines cite, and what to implement first — structure, Schema.org, facts and brand citability. Read article → SEO or paid ads: what a business should choose in 2026 When organic pays off, and when you need fast paid traffic — with numbers and timelines from real projects. Read → WordPress + Bricks or Next.js in 2026: what should a business choose? An honest framework for choosing between WordPress + Bricks and Next.js in 2026: launch speed, team fit, real costs, scale limits and migration paths. Read → How to get into ChatGPT and AI Overviews answers GEO in practice: content structure, Schema.org and brand citability — a step-by-step checklist. Read → What an online store really costs in 2026: €2,800 or €10,000? The platform fee is rarely the real bill. In 2026, total store cost is decided by apps, payment fees, feeds, maintenance and how much custom work your market actually needs. Read → What a website costs in 2026: the full quote without surprises Landing, corporate site, store: real price ranges, what inflates them, and where agencies hide margins. Read → RAG support bots explained: how to get fast AI answers without made-up facts A practical guide for non-engineers: how RAG support bots use your own docs, what guardrails reduce hallucinations, and what results to expect on cost, speed and ticket deflection. Read → An AI bot in a week: where automation pays back fastest Five processes where an AI assistant returns its cost within the first month — with real numbers from cases. Read → Local SEO in Spain and the Canary Islands: what wins in 2026 A practical 90-day local SEO plan for service businesses in Spain: Google Business Profile, reviews, maps rankings and multilingual pages for Spanish and expat markets. Read → Google Merchant Center errors in 2026: how to fix suspensions and save Shopping ROAS Most Shopping failures start before bidding: in the feed, policy signals and site trust. Here’s how to fix the disapprovals that matter most, appeal suspensions properly and prevent repeat issues. Read → CRM implementations that die in 3 months: 7 mistakes to avoid Most CRM rollouts fail for boring reasons: bad process, dirty data and no owner. Here are the seven mistakes that kill adoption fast — and the week-by-week rollout that actually works. Read → AEO checklist 2026: 20 checks to make your site citable by AI If you want ChatGPT, Perplexity and AI Overviews to cite your site, treat it like a source, not just a webpage. This 20-point AEO checklist covers crawl access, answer formatting, schema, brand signals and monthly measurement. Read →
A digest once a month
One email: what changed in Google, Yandex and AI search, which tools to adopt, and fresh cases with numbers. No spam, no sales pitches.