What a website costs in 2026: the full quote without surprises
Landing, corporate site, store: real price ranges, what inflates them, and where agencies hide margins.
Website quotes confuse people because the same words hide different products: a “website” can cost €300 and €30,000, and both quotes can be honest. The price is a function of four variables — uniqueness of design, volume of content, integrations, and who carries responsibility after launch. Here are 2026 market ranges and what sits inside them.
Real ranges in 2026
- Landing page: €900–2,000 — unique design, forms, analytics, 2–3 weeks;
- Corporate site: €1,800–5,000 — up to ~20 pages, blog, SEO structure, multilingual, 4–6 weeks;
- Online store: €2,800–10,000 — catalog, payments, delivery, ERP sync, 5–8 weeks;
- Web app / portal: from €2,400 for an MVP, from €6,000 for a full product;
- Template site from a freelancer: €300–800 — fine for testing demand, expect rework later.
What silently inflates the quote
Three items produce most surprises. Content: “we thought you’d provide the texts” adds weeks and money — ask who writes, translates and uploads. Integrations: CRM, payment methods, delivery calculators and ERP exchanges are priced per connector — list them upfront. Licenses and hosting: page builders, premium plugins and servers are recurring costs; an honest quote shows them separately at cost.
How to read an agency quote
A professional quote fixes scope in a spec: page list, features, revision rounds, deadlines, and what happens to changes (they’re priced as separate tasks, not absorbed into “it’ll be more expensive”). It names measurable handover conditions — ours include 90+ mobile PageSpeed and a working analytics setup. And it answers the ownership question in one sentence: code, domain, hosting and content belong to you.
- Fixed price = fixed scope. No spec — expect the budget to float;
- Revisions: two rounds is standard; “unlimited” means priced-in risk;
- 30 days of post-launch support included is a healthy norm;
- Payment by milestones: 30–50% start, the rest on acceptance.
And a benchmark to close with: a website pays for itself through conversion, not beauty. Our furniture-store case took a €41 cost per order to €25 after a rebuild — that difference paid the whole project back in under five months. Ask any contractor to show you that kind of math for a project like yours; if they can’t, keep looking.