Google Ads that pays for itself
Search, Shopping, Performance Max and YouTube — with bidding driven by your margin, not clicks. Server-side analytics shows real ROAS; weekly optimization keeps it growing.
640%
ROAS IN E-COM CASE
7–14
DAYS TO FIRST LEADS
−38%
AVG. COST PER ORDER
Express request
Account audit or launch plan — within 48 hours
WHAT’S INCLUDED
Not “running ads” — building a system
Campaign architecture, honest tracking and weekly iterations. You see margin, not vanity metrics.
01
Strategy & architecture
Campaign structure per funnel stage: brand, category, competitor, remarketing.
02
Honest tracking
Server-side GA4, offline conversions from CRM, consent mode — data ad platforms can optimize on.
03
Search & Shopping
Query mining, negatives, feed optimization — money goes to queries that buy.
04
Performance Max
PMax on margin categories with proper feed and asset groups — not a black box.
05
Creatives & landings
Ad copy, banners and landing page fixes — conversion is made on the page, not in the ad.
06
Weekly optimization
Bids, budgets, queries, tests. Transparent changelog in every report.
PROCESS
The first 90 days
DAYS 1–3
Audit / setup
Account and tracking audit, or clean setup from scratch.
WEEK 1
Launch
Campaign architecture, tracking verified, first campaigns live.
WEEKS 2–4
Calibration
Query mining, bid strategy training, creative tests.
MONTH 2+
Scaling
Budget scaling on what pays off, new campaign types, new geos.
PACKAGES & PRICING
The quote is fixed before we start
Fixed monthly price. Contract, reporting, cancel anytime.
START
€350/MO
One market, up to €2k ad budget
✓Search + remarketing
✓GA4 and conversion setup
✓Weekly optimization
✓Monthly report + call
MOST POPULAR
GROWTH
€600/MO
E-commerce and lead-gen, up to €10k budget
✓Everything in Start + Shopping / PMax
✓Server-side tracking
✓Creative and landing tests
✓Bi-weekly report + call
SCALE
€1,000/MO
Multi-market, €10k+ budgets
✓Multi-account, multi-geo
✓Offline conversions from CRM
✓Dedicated specialist and SLA
✓Weekly strategy call
CALCULATOR
Estimate the cost in 10 seconds
Three questions — an honest budget estimate before any call.
MONTHLY AD BUDGET
BUSINESS TYPE
MARKETS
BUDGET ESTIMATE
€350
PER MONTH · RESULTS IN 7–14 DAYS
EXACT QUOTE — AFTER A FREE AUDIT
RESULTS
Related cases
SERVICE IN DETAIL
Google Ads management: what determines whether ads pay off
Why accounts burn money — the usual three reasons
We audit dozens of accounts a year, and the losses are almost always the same: broken tracking (the algorithm optimizes on noise), flat campaign structure (brand mixed with cold queries), and landings that waste clicks.
→conversions doubled or missing → smart bidding learns garbage;
→no query mining → budget leaks to junk searches;
→PMax without feed and asset hygiene → a black box;
→landing speed under 50 PageSpeed → paid clicks bounce.
That’s why our first two weeks are always tracking and structure — spending more comes only after the account measures truth.
Pricing and what “managed” includes
Management from €350/mo plus your ad budget (paid directly to Google — we never resell traffic). The fee covers strategy, builds, weekly optimization, creatives, and reports where every change is logged.
→start — €350/mo: search + remarketing, one market;
→growth — €600/mo: Shopping, PMax, server-side tracking;
→scale — €1,000/mo: multi-geo, CRM offline conversions, SLA;
→ad accounts and data are yours — always.
First leads usually arrive in 7–14 days. By month two the account stabilizes on target CPA/ROAS; scaling starts on what demonstrably pays back.
SERVICE GEOGRAPHY
Google Ads — In your country and city
A dedicated page for every region — with local cases, prices and the market’s language. Hreflang-ready.
RELATED SERVICES
Often ordered together
FAQ
Frequent questions
Didn’t find your answer — ask on Telegram, we reply within 2 hours.
What budget do I need to start?
Practical minimum: €500–1,000/mo of ad spend for lead-gen in a normal-competition niche, €1,000–2,000 for e-commerce. Below that, data accumulates too slowly to optimize. Management fee is separate — from €350/mo.
How fast will leads come?
Search ads deliver first leads in 7–14 days. Weeks 2–4 are calibration: query mining and bid-strategy learning; cost per lead typically drops 20–40% from the first-week baseline by month two.
Do you work with Performance Max?
Yes — with feed hygiene, clean asset groups, brand exclusions and proper conversion values, PMax is a strong tool for e-commerce. Without them it’s a budget-eating black box, which is why setup order matters.
Whose ad account is it?
Yours. We work in your Google Ads account; budgets go directly to Google. If we part ways, the whole history, audiences and data stay with you — a principle written into our contract.
Google Ads or SEO — what first?
If you need leads this month — ads. If you build a channel for years — SEO. Usually: launch ads for immediate flow, start SEO in parallel, then rebalance budgets as organic grows. We run both, so the advice is unbiased.
IN SHORT · FOR SNIPPETS AND AI ANSWERS
Quick answers
Structured facts with FAQPage / Schema.org markup — cited by Google, ChatGPT and Perplexity.
HOW MUCH IS MANAGEMENT?
From €350/mo plus your ad budget paid directly to Google. No traffic resale.
WHEN DO LEADS COME?
First leads in 7–14 days; stable target CPA/ROAS by month two.
WHAT’S THE MINIMUM BUDGET?
€500–1,000/mo ad spend for lead-gen, €1,000–2,000 for e-commerce.
WHOSE ACCOUNT IS IT?
Yours — history, audiences and data stay with you, guaranteed by contract.
Find out where your budget leaks
Free account audit: tracking errors, wasted spend, missed queries — and a plan to fix it, within 48 hours.