PROBLEM
Lead volume was there, but enrollments lagged behind plan
The center had demand from Tashkent’s 18–28 audience, yet campaigns optimized for cheap leads instead of paid enrollments. Managers called every inquiry manually, no qualification happened before the sales team, and cohort planning stayed unpredictable.
✕Cost per enrollment had reached $96, while target economics required sub-$50;
✕Only 11% of ad leads matched program, budget and schedule criteria;
✕Sales team spent up to 63% of call time on low-intent applicants;
✕2 upcoming cohorts were at risk of underfilling 3 weeks before launch.
SOLUTION · 10 WEEKS
Segmented ads, pre-qualification quiz, faster admissions routing
We rebuilt the funnel around one business event: enrollment, not lead. Traffic from Meta and Telegram was split by program intent, then pushed into a quiz that filtered applicants by goal, schedule, English level and budget before sales touched the lead.
WEEKS 1–2
Audit and tracking reset
Rebuilt attribution, connected CRM stages to ad platforms, and mapped the funnel from click to paid enrollment across 4 programs.
WEEKS 3–4
Meta campaign restructure
Split campaigns by course category, creative angle and audience temperature; moved optimization from lead forms to qualified applications.
WEEKS 5–7
Telegram + quiz funnel
Launched Telegram Ads to capture local intent and sent traffic into a 7-step quiz with instant routing to the right advisor and program.
WEEKS 8–10
Scaling and admissions ops
Shifted budget to top-performing cohorts, added retargeting by quiz drop-off stage, and introduced SLA-based lead response within 5 minutes.
RESULT · 10 WEEKS
Paid acquisition became predictable enough to fill cohorts in advance
| METRIC | BEFORE | AFTER | CHANGE |
|---|---|---|---|
| Cost per enrollment | $96 | $46 | −52% |
| Qualified leads / month | 220 | 480 | +118% |
| Lead-to-enrollment rate | 4.8% | 10.9% | +6.1 PP |
| Cohorts filled ahead of launch | 0 | 3 | NEW |
| Ad payback by LTV | 2.4x | 5.8x | +142% |
“Before Pifagor, we were buying leads. After 10 weeks, we were buying enrollments — and for the first time, 3 cohorts were full before the start date.”