PROBLEM
Traffic existed, but bookings leaked to aggregators
The chain had 5 venues, 3 language audiences, and no single booking journey. Mobile performance sat at 30 PageSpeed, menus were updated manually in multiple places, and customers often booked through third-party platforms that charged monthly commissions.
✕5 locations managed across inconsistent pages and profiles;
✕Mobile PageSpeed at 30, with slow load times on menu-heavy pages;
✕Reservations split between phone, forms, and aggregators with no central logic;
✕Aggregator dependence cost the group €1,400 per month in fees.
SOLUTION · 8 WEEKS
One multilingual website built to convert direct bookings
We replaced fragmented venue pages with a single WordPress platform: fast on mobile, easy for staff to update, and structured around direct reservations for all 5 restaurants.
WEEKS 1–2
Architecture & UX
Mapped 5 venue pages, 3 language paths, shared templates, and a booking-first navigation so users could reach reservation actions in 2 clicks.
WEEKS 3–4
WordPress + Bricks build
Developed a modular site on WordPress and Bricks with reusable sections, custom fields for menus and venue data, and admin workflows for non-technical staff.
WEEKS 5–6
Reservations & menu system
Integrated direct table reservation flows for all 5 locations and created centralized menu management so updates could be published once across 3 languages.
WEEKS 7–8
Speed & launch
Optimized images, scripts, caching, and layout rendering to lift mobile PageSpeed from 30 to 93, then launched with redirects, QA, and analytics tracking.
RESULT · 4 MONTHS
Direct bookings grew, site management got simpler
| METRIC | BEFORE | AFTER | CHANGE |
|---|---|---|---|
| Online reservations / month | 210 | 588 | +180% |
| Mobile PageSpeed score | 30 | 93 | +63 PTS |
| Aggregator fees / month | €1,400 | €0 | −€1,400 |
| Locations managed in one CMS | 0 | 5 | NEW SYSTEM |
| Menu update time | 3 HRS | 35 MIN | −81% |
“Before launch, every menu change and reservation issue meant calls, PDFs, and aggregator workarounds. Now all 5 restaurants run on one system, and direct bookings finally outperform third-party channels.”