PROBLEM
Traffic was fragmented, conversion weak, creative inconsistent
The brand had demand, but the economics were unstable. Sales came mostly from marketplaces and sporadic influencer pushes, while the existing store converted poorly on mobile and couldn’t support systematic paid acquisition.
✕Only 0.9% store conversion rate on mobile traffic;
✕Average order value stuck at €42 with single-product carts;
✕No repeatable ad creative system — founders approved assets one by one;
✕Paid traffic was inconsistent, with ROAS swinging from 1.8x to 3.0x.
SOLUTION · 12 MONTHS
A conversion-ready Shopify store plus a weekly creative machine
We built the commerce stack and the acquisition loop together: storefront, tracking, offer architecture, and a content pipeline designed for Meta and TikTok volume. The goal was not one viral ad, but stable performance at scale.
WEEKS 1–2
Store rebuild
Designed and developed a Shopify storefront with faster mobile UX, cleaner navigation, stronger PDP structure, trust blocks, reviews, and checkout friction reduced across key templates.
WEEKS 3–4
Tracking & offer setup
Implemented GA4, Meta Pixel, TikTok Pixel and attribution dashboards; launched bundles, subscribe-and-save tests, and threshold-based free shipping to lift basket size.
MONTHS 2–4
Creative pipeline
Built a weekly UGC system with customer creators: hooks, scripts, product demos, testimonials and before/after angles. Average output reached 12–16 new ad variations per month.
MONTHS 5–12
Scaling paid social
Scaled Meta as the primary revenue driver and TikTok as creative discovery. Budget shifted toward winning bundles and UGC-led campaigns while retention flows supported repeat purchases.
RESULT · YEAR 1
A DTC channel that scaled without breaking unit economics
| METRIC | BEFORE | AFTER | CHANGE |
|---|---|---|---|
| Orders | 0 | 12,000 | NEW CHANNEL |
| Average ROAS | 2.4x | 4.1x | +71% |
| Average order value | €42 | €49.6 | +18% |
| Store conversion rate | 0.9% | 2.3% | +156% |
| Sales from UGC ads | 0% | 31% | NEW CREATIVE DRIVER |
“What changed wasn’t just the store or the ads. Pifagor gave us a system: every week new creatives, clear numbers, and a storefront built to convert that traffic into profitable orders.”