PROBLEM
The old site looked dated, loaded slowly and risked losing rankings
The firm wanted a modern website that would better reflect its positioning and generate more consultations, but migration risk was high. The old domain had years of indexed URLs, weak page structure and local visibility concentrated on just a few branded queries.
✕Mobile PageSpeed score was 41, hurting UX and conversion;
✕Practice areas were buried in generic service pages with weak search intent targeting;
✕A redesign without a redirect plan risked traffic and ranking losses;
✕Local SEO depended on branded searches instead of non-brand legal queries.
SOLUTION · 8 WEEKS
Rebuild the site, preserve equity and expand search intent coverage
We treated the redesign as a combined development and SEO migration project. Every template, URL and content block was planned to improve conversion while protecting existing rankings and opening new local search opportunities.
WEEKS 1–2
Audit and migration blueprint
Crawled the old site, mapped all indexable URLs, defined the new structure and prepared a 301 redirect matrix to preserve link equity and rankings.
WEEKS 3–4
UX redesign and performance rebuild
Designed a cleaner mobile-first interface, simplified navigation, improved trust blocks and rebuilt templates for faster load times and stronger consultation CTAs.
WEEKS 5–6
Practice-area SEO rollout
Created dedicated pages for corporate law, tax disputes, litigation and legal support for businesses, each aligned to Warsaw-specific search demand and conversion intent.
WEEKS 7–8
Launch, redirects and local SEO
Deployed the site with validated 301s, updated metadata, strengthened internal linking, optimized Google Business Profile signals and monitored post-launch indexing daily.
RESULT · 4 MONTHS
The redesign improved performance without sacrificing search visibility
| METRIC | BEFORE | AFTER | CHANGE |
|---|---|---|---|
| Consultations / month | 40 | 76 | +90% |
| Ranking losses on migration | RISK HIGH | 0 | ZERO LOSS |
| Mobile PageSpeed score | 41 | 95 | +54 PTS |
| Local organic clicks / month | 1,150 | 2,001 | +74% |
| Practice-area pages in top-10 | 6 | 19 | +13 |
“Our biggest fear was losing Google visibility during the redesign. Pifagor migrated everything cleanly, improved speed from 41 to 95, and consultations were up 90% within months.”